Riff Web Design

E-commerce & digital marketing · Washington, DC

Jake Riff

Associate Manager, Ecommerce at Paul Fredrick, and owner of Riff Web Design. Eight-plus years running online stores from both sides: the marketing that brings people in and the site they land on.

My work covers paid media, SEO, email and SMS, Shopify, Amazon, merchandising, analytics, and conversion optimization. I like the practical end of it: budgets that follow margin, reporting people read, and QA before anything goes live.

LinkedInEmail Jake
+38%Revenue, year over yearYear-over-year growth in total online revenue.
+40%Margin growthProfit per dollar improved alongside the revenue gains.
+138%New customers across all channelsNew buyers acquired through paid, organic, and owned channels.
+200%Amazon revenue, at higher marginsMarketplace growth without giving up margin.
+28%Google Ads ROAS, year over yearReturn on ad spend, up year over year.
+31%Sales efficiency across five channelsGained while running e-commerce at Luxor Linens.
30KProducts moved in a site replatformData and content transfer for paragonsports.com.
8+Years running online storesFrom the marketing that brings people in to the site they land on.

Experience

2023 – PresentNow
Associate Manager, EcommercePaul Fredrick · Remote

Site execution and optimization, promotions, QA, performance analysis, SEO, and reporting. Previously Digital Marketing Assistant Manager (2023–2026), running paid media across Google, Meta, Bing, and Amazon alongside SEO, affiliates, email, and SMS.

Site optimizationPromotions & QAPaid mediaSEO
2018 – PresentNow
OwnerRiff Web Design

Web design and e-commerce builds for small businesses on Shopify and Squarespace, plus analytics, QA, client training, and maintenance.

ShopifySquarespaceTrainingMaintenance
2020 – 2023
Ecommerce ManagerB&B Systems · New York, NY

Led e-commerce operations across brands and channels: site development, analytics, CRO, vendors, budgets, and launches. Started as Ecommerce Specialist, managing inventory across Shopify, Amazon FBA, and Walmart.com.

Multi-brandAmazon FBAWalmart.comCRO
2017 – 2020
Ecommerce CoordinatorLuxor Linens · Linden, NJ

Managed five e-commerce channels and raised sales efficiency by 31%.

5 channels+31% efficiency
2016 – 2017
Web AnalystParagon Sports · New York, NY

Reporting, automation, and merchandising analysis. Led the data and content transfer plan for 30,000 products during the paragonsports.com replatform. Started as Web Production Coordinator.

Replatform30,000 productsReporting

Skills

Paid media
  • Google Ads
  • Meta Ads
  • Bing Ads
  • Budgets paced to margin
E-commerce
  • Shopify and Shopify Plus
  • Merchandising
  • Promotions and QA
  • Replatforms
  • Matrixify
Analytics
  • GA4
  • Google Tag Manager
  • Power BI
  • BigQuery
  • Reporting dashboards
Email and SMS
  • Klaviyo-style flows
  • Campaigns
  • Affiliates
Amazon and marketplaces
  • Seller Central
  • Amazon PPC
  • FBA
  • Walmart.com
Website and CRO
  • Squarespace
  • SEO
  • A/B testing
  • Site QA

Education

B.A., Political Science and GovernmentCUNY Brooklyn College · 2017–2019Research, writing and argument, the same skills behind clear website copy.
Business Administration and ManagementCoastal Carolina University · 2013–2015NCAA Division I Track & field and cross country

Need a website? That's Riff Web Design.

Shopify and Squarespace sites for small businesses, with training and upkeep after launch.

See the workBook a consultation