About
An independent web designer for small businesses.
Riff Web Design takes a site from first conversation to launch, whether that's an online portfolio or a full store. Squarespace is the specialty; if you're already on another platform, the work happens there.
The part that matters most comes after the build. Every project includes training on your own site, and maintenance and QA are available for as long as you want them.
What I do
Build
Website development and implementation for portfolios and e-commerce.
Improve
Changes to the site you have: improvements, integrations, and software.
Train
Hands-on sessions so your team can update the site without calling anyone.
Maintain
Ongoing maintenance and quality assurance after launch.
E-commerce setup
Shopify and Squarespace stores: products, collections, checkout, and the apps around them.
SEO
Site structure, page titles, and content that search engines and people can follow.
Analytics and tracking
GA4 and Google Tag Manager set up correctly, with reports you will actually read.
Email and SMS
Welcome, cart, and post-purchase flows plus campaigns that bring customers back.
Paid ads
Google, Meta, and Bing campaigns with budgets that follow margin, not hunches.
Amazon and marketplaces
Seller Central, Amazon PPC, and Walmart listings that hold their margin.
Logo and copy
A simple mark and clear website copy, so the site sounds like you.
Who you'll work with
Riff Web Design is one person on purpose. I've spent eight-plus years in e-commerce, running stores on Shopify, Amazon, and Walmart.com, managing paid media, and leading a 30,000-product replatform, and I bring that operator's view to every small-business site I build.
You talk to the person doing the work. I scope it, design it, build it, test it, and show you how to run it, then stay on for maintenance if you want me to.
Full background and résumé
Featured project
Youssef Lahlou
A site for a New York artist's fashion label: designer hats and luxury apparel.
See the projectCase in point
This site, rebuilt.
The old riffweb.design was a Squarespace template. This one was rebuilt from scratch with the same process clients get: plan the pages, write the words, design, build, then test until every page scores 95+ in Google's own checks.
- Google performance score
was 32now 98- Homepage download
was 21.1 MBnow 271 KB- Files requested
was 77now 18- Accessibility score
was 91now 100
Homepage, measured November 2026 with Lighthouse 12.8, mobile, homepage. Run the same test on your site →
Have a site that needs work?
Book a consultation, or send a note about the project and what's not working today.