Web design & e-commerce for small businesses

Designed, built, and kept in good shape.

Riff Web Design builds Shopify and Squarespace sites, then stays on for the part most projects skip: QA, analytics, training, and upkeep, so the site keeps working after launch day.

Book a consultation See the work

Independent since201814 client sites + 4 concepts for retailers, restaurants, service businesses, and creatives, plus eight years running e-commerce in-house.

PlatformsShopify, Shopify Plus, SquarespacePlus Amazon Seller Central, Walmart Marketplace, GA4, Google Tag Manager, Google and Meta Ads, Klaviyo-style email and SMS, or whatever CMS you already use.

After launchTraining and maintenanceA walkthrough so you can edit pages and products yourself, then optional monthly upkeep: updates, QA checks, and small fixes.

ShopifyShopify PlusSquarespaceAmazonWalmart MarketplaceGA4Google AdsMeta AdsKlaviyoPower BIBigQueryGoogle Tag ManagerMatrixifyAI workflows

Selected work

14 client sites + 4 concepts across retail, services, and personal brands.

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Mighty Mojo Toys storefront on a desktop monitor

Mighty Mojo ToysE-commerce · Licensed toys

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Youssef Lahlou website on a desktop and tablet

Youssef LahlouFashion label · Hats & apparel

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Paragon Sports site on laptop, tablet, and phone

Paragon SportsRedesign & replatform

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Central Home Care site on a desktop monitor

Central Home CareE-commerce · Medical supplies

Full index

01Mighty Mojo Toys 02Namaste Supplements 03Zanmi 04Cortex Toys 05Archie's Toys 06Central Home Care 07Julia Burch 08Youssef Lahlou 09Luxor Linens 10Santagado Services 11The People's Trumpet 12Paragon Sports 13Riff.Photo 14Flash & Fuse

One person to call, from first draft to year three.

Most small-business sites don't fail at launch. They fail six months later, when nobody remembers how to update them. The work here is scoped to cover both.

Design & build

New sites and redesigns on Squarespace, Shopify, or the CMS you already use. Portfolios, service sites, and storefronts.

E-commerce

Shopify and Shopify Plus setup, collections, integrations, and the software around the store.

Analytics & CRO

Measurement that's set up correctly, conversion work based on what it shows, and QA before anything ships.

Training & upkeep

Hands-on training so you can run the site yourself, and ongoing maintenance for when you'd rather not.

Also available: logo design and website copy.

Free tool

How fast is your site on a phone?

Run the same test Google uses and get your scores, with the fixes that would help most in plain English. This site scores 95+ on every page.

From clients

“RWD made a website for my dance company and it came out so great! The customization they created really matches with the aesthetic of my company - I couldn’t be happier!”

Charlie M. · Dance company

“RWD did an amazing job with my website. Their work is clean, and unique. They delivered each project on time, and they were never hesitant to make a change that we wanted.”

Eric K. · E-commerce client

“Our company has thrived ever since implementing RWD’s website and solutions. We have them running our website and marketing channels and are continually impressed.”

Tobi S. · Website and marketing client

About

Run by Jake Riff, who also answers the email.

Riff Web Design has been building sites for small businesses since 2018, from online portfolios to full storefronts. Projects are kept small on purpose: you work with the person doing the design, the build, and the QA, and you leave knowing how to run what you paid for.

More about Riff Web Design