Archie's Toys
An online toy store for Archie's Toys, with its social feed brought onto the site to keep the shop feeling active between launches.
Project overview

An independent toy shop
A toy retailer selling directly to families online.
Live Instagram feed
Recent posts pulled onto the site so new products and promotions show up automatically.
Shop by product
A storefront built for browsing and buying toys online.
The live site

Small toy shops compete with giant marketplaces. The site has to feel lively and personal, and give families a reason to shop small.
The store pairs a browsable product catalog with a live social feed, so new arrivals and promotions show up on the site as soon as they are posted.
What the site does
Product catalog
Toys organized for easy browsing.
Live social feed
Instagram posts pulled onto the site automatically.
Shop small
A friendly, personal tone throughout.
Easy updates
A storefront the owner can keep current.