Paragon Sports
A redesign and re-platform of paragonsports.com, including website and analytics work for the retailer.
Project overview
01 · Redesign
A new storefront
A full redesign of the retailer’s website.
02 · Re-platform
Moving platforms
Migrating the store to a new e-commerce platform.
03 · Analytics
Measure what matters
Analytics set up so the team can see what is working after launch.
The live site
The challenge
Redesigning and re-platforming a large retail site means moving a big catalog without losing content, search traffic or tracking along the way.
The approach
The work covered the redesign and the move to a new e-commerce platform, with website and analytics set up so the team could measure performance after launch.
What the site does
Redesign
A refreshed storefront.
Re-platform
Catalog and content moved to a new platform.
Analytics
Tracking in place from launch.
Launch
Moved over with continuity in mind.