Youssef Lahlou
A website for the fashion label of Youssef Lahlou, a New York artist who worked with established hat makers before starting his own line of designer hats and apparel.
Project overview
3Collections, organized by material: straw, raffia and wool
1Platform for site and store, so the label runs it day to day
100%Responsive, with product pages built for phone shoppers
01 · Brief
An artist's label
Designer hats and apparel from an artist who trained with established hat makers.
02 · Structure
Shop by material
Collections split into straw, raffia, and wool so customers find the right hat fast.
03 · Design
Product pages
Clean, image-led product pages that let each piece carry the page.
04 · Build
Squarespace commerce
Built and launched on Squarespace, with the store set up to run day to day.
