Many people who reach a donation page leave without giving. Usually it is not a change of heart; the page asked for too much, or did not show where the money goes.
Show what a gift does
Suggested amounts tied to real outcomes, such as "$25 provides a week of meals", help people choose and feel the gift matters. Keep the suggestions honest and specific to your work.
Ask for as little as possible
Name, email, payment details and an optional note are usually enough. Every extra required field costs completions. Collect anything else after the gift.
Make monthly giving easy
Offer a clear monthly option next to one-time giving. Monthly donors give more over a year and are the most reliable support most small nonprofits have.
Thank people right away
A thank-you page and an email that arrive immediately, with a real name signed, start the relationship well. Tell donors when they will hear what their gift did.
Test your own donation page on a phone once a quarter. If it annoys you, it is annoying your donors.