For most service businesses, the service pages bring in more inquiries than the homepage. People search for the specific job they need done, and a clear page for that job is what they land on.
One service, one page
Give each main service its own page instead of listing everything on one. It lets you answer the specific questions each customer has and gives search engines a clear match.
A structure that works
Start with what the service is and who it is for, then explain how it works, what it typically costs or what affects the price, common questions, and a clear way to get in touch.
- What it is and who it is for
- How the process works
- Price range or what affects price
- Three to five common questions
- A clear call to action
Use the words customers use
Write the way your customers describe the problem, not the way your industry does. If people search "leaky faucet repair", that phrase should be on the page.
Customers search for their problem, not your job title.
Show the work
Photos of real jobs, a short case example, or a review that mentions that specific service make the page far more convincing than general claims.
Start with your two most profitable services. Get those pages right before writing the rest.