Fern & Fig Bakery
A concept redesign for a fictional neighborhood bakery: from a menu PDF and a phone number to online pre-orders and a menu that updates itself.
A self-initiated design for a fictional business, made to show an approach. Not client work.
Project overview
Sold out by noon
Regulars were calling to reserve loaves. Pre-ordering online frees up the phone and the counter.
A menu that changes
Daily bakes and seasonal items managed as products, so the menu is always current.
Warm and quick
Photography-led pages with prices and pickup times visible without scrolling.
Pickup ordering
Shopify with local pickup slots and an order cutoff the night before.
Before and after
A busy neighborhood bakery often runs on a phone line and a PDF menu. Regulars call to reserve loaves, the menu goes out of date the day it is printed, and staff spend the morning rush answering the phone.
The redesign moves pre-orders online with set pickup slots, turns the menu into products that staff update in a minute, and keeps the warmth of the shop in photography and type.
Key features
Next-day pre-orders
Orders close at 8pm, with pickup slots so the counter never jams.
Living menu
Daily bakes marked in or out of stock from a phone.
Celebration cakes
A guided cake order form with lead times built in.
Find us
Hours, map and parking on every page footer.
Brand kit
Sitemap
- 01Home
- 02Order for pickup
- 03Today’s menu
- 04Celebration cakes
- 05Wholesale
- 06Our story
- 07Visit