All work
Concept project

Harbor Pilates Studio

A concept site for a fictional boutique Pilates studio, built around the class schedule and first-visit bookings.

A self-initiated design for a fictional business, made to show an approach. Not client work.

Client
Concept (fictional)
Scope
Design and build
Platform
Squarespace + booking app
Year
2026

Project overview

harborpilates.example
Book your first class
Live homepage demo on desktop and phone. Scroll inside each screen to explore.
01 · Brief

Fill the intro class

New clients need to know what to expect and book a first class without calling.

02 · Structure

Schedule first

The live class schedule is one tap from every page, with filters by level and instructor.

03 · Design

Calm, not clinical

Soft color, generous spacing and a direction for real studio photography instead of stock.

04 · Build

Booking integration

An embedded scheduling tool with intro offers and class packs.

The problem

Boutique studios lose new clients at the first step: people are nervous about their first class, cannot tell which level to choose and do not want to call to ask.

The approach

Harbor puts a clear intro offer and a “your first class” guide up front, makes the live schedule filterable by level and instructor, and lets people book without leaving the site.

Key features

Live schedule

Classes, spots left and instructors, filterable by level.

First-class guide

What to wear, when to arrive and what happens, in one short page.

Intro offer

A low-cost first class that leads into class packs.

Instructor profiles

Photos and short bios so people know who they will meet.

Brand kit

#2F7D6D#12302A#DCEDE8#FFFFFF
Display typeHarbor AaBody typeInter, for easy reading on any screen.

Sitemap

  1. 01Home
  2. 02Schedule
  3. 03Your first class
  4. 04Pricing
  5. 05Instructors
  6. 06Private sessions
  7. 07Contact
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