Saltmarsh Ceramics
A concept online shop for a fictional one-person pottery studio, built around small-batch drops that sell out and a waitlist for the next one.
A self-initiated design for a fictional business, made to show an approach. Not client work.
Project overview
Small batches
Every piece is handmade, so stock is low and drops sell out. The site has to handle that gracefully.
Shop by drop
Each batch gets its own collection with a release date, so returning buyers know what is new.
Let the glaze show
Large, true-color photography on a quiet layout, with dimensions and care notes beside every piece.
Waitlist and restock
Sold-out pieces stay visible with a waitlist signup, connected to email for the next drop.
Small-batch makers sell out fast, then the shop sits empty for weeks. Visitors see a wall of “sold out” and leave, and the next drop reaches only the few who happen to check back.
Saltmarsh treats each batch as a dated drop, keeps sold pieces visible as a portfolio with a waitlist, and connects the waitlist to email so the next release goes straight to the people who want it.
Key features
Drop countdown
The next release date and time on the homepage and every sold-out page.
Waitlist signup
Join from any sold-out piece, synced to the email list.
Piece details
Size, glaze, care notes and true-color photos on every product.
Studio journal
Short process posts that keep people interested between drops.
Brand kit
Sitemap
- 01Home
- 02Shop the drop
- 03Past drops
- 04Waitlist
- 05Studio journal
- 06Care guide
- 07About the maker